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EDUKACJA EKONOMISTÓW I MENEDŻERÓW nr 4(50) październik - grudzień 2018 Education of Economists and Managers

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Autor: red. nacz. dr hab. Agnieszka Wojtczuk-Turek prof. SGH
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EDUKACJA EKONOMISTÓW I MENEDŻERÓW nr 4(50) październik - grudzień 2018 Education of Economists and Managers
EDUKACJA EKONOMISTÓW I MENEDŻERÓW nr 4(50) październik - grudzień 2018 Education of Economists and Managers
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Dear Readers,

Art is perceived as a phenomenon fully embodying ideas, visions, dreams and the world of human experiences. At the same time, as Aristotle emphasized, art is "a permanent disposition for creation based on accurate reasoning" (Nikomachean Ethics, Book II, p. 122). Thus, its nature - although difficult to define, and assuming that its essence may be represented by any of its manifestations - allows for the coexistence of mind (ratio) and emotions (emovere).

Art's existence is not only justified by its impact on the mental and emotional spheres of a human being, but also by its connection to reality. By offering unconventional means of expression, stimulating a change in the perception of reality and proposing unique tools for the creative process, art may become a source of inspiration, as well as a real platform for conceiving new ideas and solving problems. The latter aspect particularly implies that art may be engaged in managerial activities.

Thus, it is time for businesses to expand their cooperation with artistic institutions in new areas, crossing standard borders of relations limited to sponsorship offered to creators by their patrons. That has been the intention behind compiling this special issue of Education of Economists and Managers - and the papers published here - in a uniquely erudite and comprehensive way - to pursue this idea.

In the first section ("Theories. Concepts. Reflections. Diagnoses") we present seven papers. The first one, written by a distinguished researcher Nancy J. Adler, describes the leadership vision based on hope, aspiration, innovation, and beauty rather than on the replication of patterns of constrained pragmatism. This is supposed to be a response to contemporary challenges, simultaneously requiring creativity, inspiration, and passion from managers, as commitment to beauty brings their activities closer to artistic processes.

The next article by Nancy J. Adler and Lindy M. Ippolito is the continuation of these issues from a slightly different perspective - namely musical leadership. According to the authors, music is a form of leadership. Music-based interventions, described in the paper, can be considered as an innovative approach to the issue of leadership, as they are applied in organizations and society in various situations, including extreme conflicts.

An interesting perspective on the subject of leadership - using the analogy of mandala creation - is presented by Kazimierz Kuciński. The author describes and explains the main cornerstones of joy that come from management. Management can be compared to art that requires the right skills, aptitudes or even talent. In the next article, the authors, Magdalena Łużniak-Piecha and Monika Stawiarska-Lietzau have analyzed the selected organizational and unit factors affecting an organizations innovativeness. Nurturing employees' creativity and talent management should be considered as key elements in the development of organizational culture.

In the next article, the author Kamila Lewandowska focused on the relationship of art and business from an international perspective. She included interesting and important practical ideas of funding art in various countries, as well as presented contemporary tendencies in art and business relations, leading to new forms of cooperation.

A slightly different view on art and business relations is presented in the article by Krzysztof Franek, who focused on the impact of the contemporary mass media evolution on the behaviours of both creators and recipients. Based on various forms of interactive communication, former passive recipients may now increase their involvement in the media - becoming active contributors.

The theme of multidimensional cooperation between art and business is referred to in the article by Katarzyna Szczepaniak. The author describes other areas of cooperation, in which artistic circles actively support the development of companies, perceived as a brand and a community with a rich potential of human capital; these include: supporting employees, artistic residencies, investing in a creator as a brand, employing artists in innovation departments.

The second section of the issue is devoted to the presentation of empirical research ("Research Reports"). There are two papers in this part. In the first one, author Barbara Mróz presented the results of interesting empirical research on outstanding Polish actors and service managers. The comparative analysis of both groups indicates similarities, in terms of personality traits, hierarchy of values and the motivational sphere.

The professional situation of artists in Poland was the subject of the second empirical article by Dorota Ilczuk and Anna Karpińska. The conducted analyses concerned the socio-economic situation, and the key conclusions of the authors were discussed from the international perspective. The main proposal of the authors is to design a platform for constant monitoring and analysing of the professional situation of artists in Poland, which is to be achieved by the project to estimate their number.

In the last section of the quarterly ("PhD Discussion Forum"), presenting the achievements of PhD students, Krzysztof Lang attempted to define and characterize artistic practices carried out in the areas of science, technology and business - understood as research tools and used as a medium in communicating the results of any scientific research. The analysis of this matter emphasizes the growing role of artistic practices in fields indirectly related to the area of art.

Concluding, it might be pointed out that the papers published in this special issue of the quarterly draw attention to various aspects of art and business cooperation. Apart from the practical aspect of mutual benefits of this exchange and indicating what art may bring to the management practice, encouraging competitiveness or company development, it seems reasonable to undertake further, interdisciplinary empirical analyses, which hopefully will become the subject of subsequent publications.

With best wishes of inspirational reading,

Prof. Agnieszka Wojtczuk-Turek

Editor-in-Chief

[[[separator]]]

 

Contents

THEORIES. CONCEPTS. REFLECTIONS. DIAGNOSES

Leading Beautifully: The Creative Economy and Beyond

Nancy J. Adler

 

Musical Leadership and Societal Transformation: Inspiration and Courage in Action

Nancy J. Adler, Linda M. Ippolito

 

The Mandala of Managerial Joy

Kazimierz Kuciński

 

"We Are Looking for a Picasso to Strengthen Our Team ..." A Manual for Creative Staff Employment

Magdalena Łużniak-Piecha, Monika Stawiarska-Lietzau

 

Policy versus Philanthropy: Between Public and Private Funding of the Arts

Kamila Lewandowska

 

Viewer, Co-creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data

Krzysztof Franek

 

Arts for Business: Creative Co-operation for Innovation and Sustainable Development of the Company as a Brand and Community

Katarzyna Szczepaniak

 

RESEARCH REPORTS

Art of Acting and Management Style. Results of Psychological Research on Personality and Hierarchy of Values of Outstanding Polish Actors and Managers in the Area of Services

Barbara Mróz

 

The Labour Market of Artists. Free, But Not Wild

Dorota Ilczuk, Anna Karpińska

 

PHD DISCUSSION FORUM

Art Experience (AX): Scientific, Technological and Economic Fields of Experience of Contemporary Art

Krzysztof Lang

 

Opis

Wydanie: I
Rok wydania: 2018
Wydawnictwo: Oficyna Wydawnicza
Oprawa: miękka
Format: B5
Liczba stron: 185

Wstęp

 

 

Dear Readers,

Art is perceived as a phenomenon fully embodying ideas, visions, dreams and the world of human experiences. At the same time, as Aristotle emphasized, art is "a permanent disposition for creation based on accurate reasoning" (Nikomachean Ethics, Book II, p. 122). Thus, its nature - although difficult to define, and assuming that its essence may be represented by any of its manifestations - allows for the coexistence of mind (ratio) and emotions (emovere).

Art's existence is not only justified by its impact on the mental and emotional spheres of a human being, but also by its connection to reality. By offering unconventional means of expression, stimulating a change in the perception of reality and proposing unique tools for the creative process, art may become a source of inspiration, as well as a real platform for conceiving new ideas and solving problems. The latter aspect particularly implies that art may be engaged in managerial activities.

Thus, it is time for businesses to expand their cooperation with artistic institutions in new areas, crossing standard borders of relations limited to sponsorship offered to creators by their patrons. That has been the intention behind compiling this special issue of Education of Economists and Managers - and the papers published here - in a uniquely erudite and comprehensive way - to pursue this idea.

In the first section ("Theories. Concepts. Reflections. Diagnoses") we present seven papers. The first one, written by a distinguished researcher Nancy J. Adler, describes the leadership vision based on hope, aspiration, innovation, and beauty rather than on the replication of patterns of constrained pragmatism. This is supposed to be a response to contemporary challenges, simultaneously requiring creativity, inspiration, and passion from managers, as commitment to beauty brings their activities closer to artistic processes.

The next article by Nancy J. Adler and Lindy M. Ippolito is the continuation of these issues from a slightly different perspective - namely musical leadership. According to the authors, music is a form of leadership. Music-based interventions, described in the paper, can be considered as an innovative approach to the issue of leadership, as they are applied in organizations and society in various situations, including extreme conflicts.

An interesting perspective on the subject of leadership - using the analogy of mandala creation - is presented by Kazimierz Kuciński. The author describes and explains the main cornerstones of joy that come from management. Management can be compared to art that requires the right skills, aptitudes or even talent. In the next article, the authors, Magdalena Łużniak-Piecha and Monika Stawiarska-Lietzau have analyzed the selected organizational and unit factors affecting an organizations innovativeness. Nurturing employees' creativity and talent management should be considered as key elements in the development of organizational culture.

In the next article, the author Kamila Lewandowska focused on the relationship of art and business from an international perspective. She included interesting and important practical ideas of funding art in various countries, as well as presented contemporary tendencies in art and business relations, leading to new forms of cooperation.

A slightly different view on art and business relations is presented in the article by Krzysztof Franek, who focused on the impact of the contemporary mass media evolution on the behaviours of both creators and recipients. Based on various forms of interactive communication, former passive recipients may now increase their involvement in the media - becoming active contributors.

The theme of multidimensional cooperation between art and business is referred to in the article by Katarzyna Szczepaniak. The author describes other areas of cooperation, in which artistic circles actively support the development of companies, perceived as a brand and a community with a rich potential of human capital; these include: supporting employees, artistic residencies, investing in a creator as a brand, employing artists in innovation departments.

The second section of the issue is devoted to the presentation of empirical research ("Research Reports"). There are two papers in this part. In the first one, author Barbara Mróz presented the results of interesting empirical research on outstanding Polish actors and service managers. The comparative analysis of both groups indicates similarities, in terms of personality traits, hierarchy of values and the motivational sphere.

The professional situation of artists in Poland was the subject of the second empirical article by Dorota Ilczuk and Anna Karpińska. The conducted analyses concerned the socio-economic situation, and the key conclusions of the authors were discussed from the international perspective. The main proposal of the authors is to design a platform for constant monitoring and analysing of the professional situation of artists in Poland, which is to be achieved by the project to estimate their number.

In the last section of the quarterly ("PhD Discussion Forum"), presenting the achievements of PhD students, Krzysztof Lang attempted to define and characterize artistic practices carried out in the areas of science, technology and business - understood as research tools and used as a medium in communicating the results of any scientific research. The analysis of this matter emphasizes the growing role of artistic practices in fields indirectly related to the area of art.

Concluding, it might be pointed out that the papers published in this special issue of the quarterly draw attention to various aspects of art and business cooperation. Apart from the practical aspect of mutual benefits of this exchange and indicating what art may bring to the management practice, encouraging competitiveness or company development, it seems reasonable to undertake further, interdisciplinary empirical analyses, which hopefully will become the subject of subsequent publications.

With best wishes of inspirational reading,

Prof. Agnieszka Wojtczuk-Turek

Editor-in-Chief

Spis treści

 

Contents

THEORIES. CONCEPTS. REFLECTIONS. DIAGNOSES

Leading Beautifully: The Creative Economy and Beyond

Nancy J. Adler

 

Musical Leadership and Societal Transformation: Inspiration and Courage in Action

Nancy J. Adler, Linda M. Ippolito

 

The Mandala of Managerial Joy

Kazimierz Kuciński

 

"We Are Looking for a Picasso to Strengthen Our Team ..." A Manual for Creative Staff Employment

Magdalena Łużniak-Piecha, Monika Stawiarska-Lietzau

 

Policy versus Philanthropy: Between Public and Private Funding of the Arts

Kamila Lewandowska

 

Viewer, Co-creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data

Krzysztof Franek

 

Arts for Business: Creative Co-operation for Innovation and Sustainable Development of the Company as a Brand and Community

Katarzyna Szczepaniak

 

RESEARCH REPORTS

Art of Acting and Management Style. Results of Psychological Research on Personality and Hierarchy of Values of Outstanding Polish Actors and Managers in the Area of Services

Barbara Mróz

 

The Labour Market of Artists. Free, But Not Wild

Dorota Ilczuk, Anna Karpińska

 

PHD DISCUSSION FORUM

Art Experience (AX): Scientific, Technological and Economic Fields of Experience of Contemporary Art

Krzysztof Lang

 

Opinie

Twoja ocena:
Wydanie: I
Rok wydania: 2018
Wydawnictwo: Oficyna Wydawnicza
Oprawa: miękka
Format: B5
Liczba stron: 185

 

 

Dear Readers,

Art is perceived as a phenomenon fully embodying ideas, visions, dreams and the world of human experiences. At the same time, as Aristotle emphasized, art is "a permanent disposition for creation based on accurate reasoning" (Nikomachean Ethics, Book II, p. 122). Thus, its nature - although difficult to define, and assuming that its essence may be represented by any of its manifestations - allows for the coexistence of mind (ratio) and emotions (emovere).

Art's existence is not only justified by its impact on the mental and emotional spheres of a human being, but also by its connection to reality. By offering unconventional means of expression, stimulating a change in the perception of reality and proposing unique tools for the creative process, art may become a source of inspiration, as well as a real platform for conceiving new ideas and solving problems. The latter aspect particularly implies that art may be engaged in managerial activities.

Thus, it is time for businesses to expand their cooperation with artistic institutions in new areas, crossing standard borders of relations limited to sponsorship offered to creators by their patrons. That has been the intention behind compiling this special issue of Education of Economists and Managers - and the papers published here - in a uniquely erudite and comprehensive way - to pursue this idea.

In the first section ("Theories. Concepts. Reflections. Diagnoses") we present seven papers. The first one, written by a distinguished researcher Nancy J. Adler, describes the leadership vision based on hope, aspiration, innovation, and beauty rather than on the replication of patterns of constrained pragmatism. This is supposed to be a response to contemporary challenges, simultaneously requiring creativity, inspiration, and passion from managers, as commitment to beauty brings their activities closer to artistic processes.

The next article by Nancy J. Adler and Lindy M. Ippolito is the continuation of these issues from a slightly different perspective - namely musical leadership. According to the authors, music is a form of leadership. Music-based interventions, described in the paper, can be considered as an innovative approach to the issue of leadership, as they are applied in organizations and society in various situations, including extreme conflicts.

An interesting perspective on the subject of leadership - using the analogy of mandala creation - is presented by Kazimierz Kuciński. The author describes and explains the main cornerstones of joy that come from management. Management can be compared to art that requires the right skills, aptitudes or even talent. In the next article, the authors, Magdalena Łużniak-Piecha and Monika Stawiarska-Lietzau have analyzed the selected organizational and unit factors affecting an organizations innovativeness. Nurturing employees' creativity and talent management should be considered as key elements in the development of organizational culture.

In the next article, the author Kamila Lewandowska focused on the relationship of art and business from an international perspective. She included interesting and important practical ideas of funding art in various countries, as well as presented contemporary tendencies in art and business relations, leading to new forms of cooperation.

A slightly different view on art and business relations is presented in the article by Krzysztof Franek, who focused on the impact of the contemporary mass media evolution on the behaviours of both creators and recipients. Based on various forms of interactive communication, former passive recipients may now increase their involvement in the media - becoming active contributors.

The theme of multidimensional cooperation between art and business is referred to in the article by Katarzyna Szczepaniak. The author describes other areas of cooperation, in which artistic circles actively support the development of companies, perceived as a brand and a community with a rich potential of human capital; these include: supporting employees, artistic residencies, investing in a creator as a brand, employing artists in innovation departments.

The second section of the issue is devoted to the presentation of empirical research ("Research Reports"). There are two papers in this part. In the first one, author Barbara Mróz presented the results of interesting empirical research on outstanding Polish actors and service managers. The comparative analysis of both groups indicates similarities, in terms of personality traits, hierarchy of values and the motivational sphere.

The professional situation of artists in Poland was the subject of the second empirical article by Dorota Ilczuk and Anna Karpińska. The conducted analyses concerned the socio-economic situation, and the key conclusions of the authors were discussed from the international perspective. The main proposal of the authors is to design a platform for constant monitoring and analysing of the professional situation of artists in Poland, which is to be achieved by the project to estimate their number.

In the last section of the quarterly ("PhD Discussion Forum"), presenting the achievements of PhD students, Krzysztof Lang attempted to define and characterize artistic practices carried out in the areas of science, technology and business - understood as research tools and used as a medium in communicating the results of any scientific research. The analysis of this matter emphasizes the growing role of artistic practices in fields indirectly related to the area of art.

Concluding, it might be pointed out that the papers published in this special issue of the quarterly draw attention to various aspects of art and business cooperation. Apart from the practical aspect of mutual benefits of this exchange and indicating what art may bring to the management practice, encouraging competitiveness or company development, it seems reasonable to undertake further, interdisciplinary empirical analyses, which hopefully will become the subject of subsequent publications.

With best wishes of inspirational reading,

Prof. Agnieszka Wojtczuk-Turek

Editor-in-Chief

 

Contents

THEORIES. CONCEPTS. REFLECTIONS. DIAGNOSES

Leading Beautifully: The Creative Economy and Beyond

Nancy J. Adler

 

Musical Leadership and Societal Transformation: Inspiration and Courage in Action

Nancy J. Adler, Linda M. Ippolito

 

The Mandala of Managerial Joy

Kazimierz Kuciński

 

"We Are Looking for a Picasso to Strengthen Our Team ..." A Manual for Creative Staff Employment

Magdalena Łużniak-Piecha, Monika Stawiarska-Lietzau

 

Policy versus Philanthropy: Between Public and Private Funding of the Arts

Kamila Lewandowska

 

Viewer, Co-creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data

Krzysztof Franek

 

Arts for Business: Creative Co-operation for Innovation and Sustainable Development of the Company as a Brand and Community

Katarzyna Szczepaniak

 

RESEARCH REPORTS

Art of Acting and Management Style. Results of Psychological Research on Personality and Hierarchy of Values of Outstanding Polish Actors and Managers in the Area of Services

Barbara Mróz

 

The Labour Market of Artists. Free, But Not Wild

Dorota Ilczuk, Anna Karpińska

 

PHD DISCUSSION FORUM

Art Experience (AX): Scientific, Technological and Economic Fields of Experience of Contemporary Art

Krzysztof Lang

 

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